How will we know we are helping customers?
Our ambiton is to be the go-to store for shoppers looking for everyday healthy eating.
To track progress toward this goal
we have a simple target:
50% healthy sales by 2020
In 2015 we set an ambitious target: healthy food sales to make up 45% of our own-brand total by 2020.
By the end of 2017 and three years ahead of schedule, healthy food sales surpassed 46%.
We’ve now increased our target to 50% across all Ahold Delhaize brands by 2020.